When your business is growing, creating lots of email marketing campaigns can become a real headache. Especially, if you still send emails to your customers manually in your Zendesk. In this article, we will talk about automated mass email sending software such as Zendesk Proactive Campaigns in comparison to its well-known alternative MailChimp Campaign. You will find out all ins and outs of both solutions and which software will better suit your business needs.
But first, let’s have a look at both email sending integrations for the Zendesk help desk.
Proactive Campaigns For Zendesk
If you work with Zendesk, you probably answer manually to each of your customers’ requests. This is normal when you have a small number of queries or you have thematically different questions. But what if the number of emails continues to grow daily, or you just need to inform all your customers about the new release of the product or new feature? Sending the same email won’t be a rational decision in this case.
Built by GrowthDot, Proactive Campaigns is a handy and easy-to-use app that helps make the process of sending bulk email campaigns from your Zendesk a breeze. It has the ability to segment your leads by creating lists of customers that are based on various criteria or filters or just uploading a CSV file with all the contacts. Besides, you can create personalized mass email campaigns in just several clicks, build your own email template or upload a ready-made one in HTML format.
Besides helping with sending, Proactive Campaigns will let you know where your bulk emails will be delivered (to inbox, spam, or promotion section) even before they are sent. This way, you can adjust your emails and make necessary changes to their body so they lend exactly where you need them.
Proactive Campaigns allows you to track your emails in Zendesk Support using a useful tool called Email Tracking app. It can give you helpful data about your emails like open rate, links following, and many more.
Mailchimp Campaign For Zendesk
MailChimp is a famous marketing automation app that is widely used among email marketers who send emails for promotion. Here is the main difference between these two tools — MailChimp is mainly used for marketing purposes while Proactive Campaigns is mostly oriented on customer support.
MailChimp offers its customers a plugin called MailChimp Campaign built specially for Zendesk. Just like Proactive Campaign, this add-on can be integrated with Zendesk to send bulk email campaigns with the help of custom templates. It also supports a customer segmentation feature and customer lists, so that you can send emails to certain groups of customers. MailChimp Campaign also allows its users to use pre-made email templates or customize their own branded ones.
However, you can’t just download this app. If you want to use it, you have to first pay for a MailChimp subscription and use a Professional or Enterprise Zendesk pricing plan.
Proactive Campaigns Vs Mailchimp: Which One Is Better?
Let’s compare these two apps in regard to their main features.
Proactive Campaigns is extremely helpful not only if you need to create campaigns fast and speed up the work of your customer support reps. It has some extra features like customer base filters, mass follow-ups, bulk tickets, email tracking, HTML templates, automated email tagging, statistics, CSAT, Zendesk ticket creation, and many more. By using all of these features, you will be able to improve the bounce metric and receive necessary data about your customers’ behavior and preferences, thus, improving the retention rate.
If you aren’t interested in proactive communication with your customers, analytics, and email customization, you can give MailChimp Campaign a try for sending bulk emails.
Proactive Campaigns Vs Mailchimp: Setup And Subscription
These are two very important parameters we have to check before giving our final verdict. Both apps can be downloaded in Zendesk Marketplace.
If you want to become a user of Proactive Campaigns, you need to install the plugin and activate it in the Zendesk instance. It has two pricing plans Lite ($5 per agent monthly) and Pro ($15 per agent monthly) and some discounts if you want to be billed annually.
If you decide to try MailChimp Campaign, you may face some problems if you are not a MailChimp user or you want to try a free version but you don’t have a Professional or Enterprise Zendesk pricing plan.
Final Verdict
So, which app for sending mass emails is better? It depends on your business requirements.
Proactive Campaigns will come in handy if you are searching for an app that will become a link between your customer support and marketing. Whereas MailChimp Campaign is better if you are just interested in sending email campaigns from your Zendesk as it doesn’t provide its users with much flexibility, statistics, and reports features.
The Proactive Campaigns app can help you create bulk email campaigns within seconds, reduce the average time your customer reps spend on responding to customers, and allows you to improve internal communication using internal notes. Basically, this add-on is all about proactivity and productivity, and a personalized approach towards leads. Plus, one of its advantages is its support team, which is very fast and responsive, and can help easily set up the app and train you on how to use it to the fullest.
To Conclude
Proactive Campaigns for Zendesk is a great choice that can make the daily tasks of your customer support agents easier. It can skyrocket both your email marketing and customer support as you will be able to easily send emails and track their delivery in one single app.
But that is not all. If you are using this app and find some area that can be improved or just have some ideas on how to make this app even better, you can contact GrowthDot, and their dev team can make your ideas a reality. Besides, Proactive Campaigns receives constant updates, so its functionality gets even better over time.
