As a marketer or a business owner, you know that ROI is one of the key metrics in your marketing campaigns to either make or break your whole strategy. So, no wonder every great marketer wants to increase ROI in any possible way.
One of the excellent tools to boost returns on investment in your mobile marketing campaigns is mobile push notifications. According to the study on Moengage, you could get a maximum profit of 3500 USD if you invest 100 USD in push notifications. That’s just insane!
In this article, we will share some key strategies of how pushes can level up your marketing and bring your sky-high ROI. Are you ready? Alright, let’s dive deep into these proven tactics.
Boost Your Engagement Rates Anywhere From 3x To 10x!
The first step to increasing your ROI is to boost the engagement rate of your app users. And guess what? Mobile push notifications make it possible just like that. According to Moengage, pushes on mobile can increase your engagement and retention rates anywhere from 3x to 10x. Just imagine how cool it would be to reactivate 1,000, 3,000, 5,000, or even more users with these notifications.
As the next step, you could warm them up with useful content and send them an irresistible offer. And it could increase your ROI significantly, right?
Drive Customer Interaction with Your App Within 1 Hour After Sending Pushes
Yes, that’s right. Push notifications can be really powerful. And the great thing is that people are expecting to get them. It means that app users are very responsive to them. For example, according to E Goi, 40% of people who receive pushes reply to them within an hour. According to another insightful statistic from E Goi, 70% of users say that they consider push notifications to be helpful.
That’s amazing news for marketers. Just make sure you send your users well-crafted, engaging, and valuable messages so they don’t lose interest.
Increase Customer Lifetime Value with Pushes
Customer lifetime value identifies how much you earn from 1 customer through the whole period during which the customer interacts with your app. This metric is vital as it has a direct impact on your profits.
How to increase LTV or customer lifetime value? You can do this in various ways. For example, you can use pushes to offer your clients a more personalized experience. Running loyalty programs can be another great tactic. Notifying your clients about upsells, pre-sells, and exclusive deals via push messages can also be an excellent way to boost your LTV.
Get as High ROI as 3500% Using Push Notifications
According to Moengage, pushes can drive 3500% ROI. This is a jaw-dropping ROI, right? Of course, you should pay close attention to the messages (aka copywriting and wording and your offer) and overall mobile marketing strategy to drive this ROI. However, as you can see, companies report that this is possible.
Integrate Pushes in Your Omnichannel Strategy
Omnichannel marketing is the key to success in today’s oversaturated markets. Once you start getting new users or leads, it’s your job as a marketer to make sure you have a consistent omnichannel marketing strategy in place to move them through all the stages of your funnel. Push notifications should definitely be a part of it.
Fix Cart Abandonments with Push Notifications
Cart abandonments are the primary reason many apps leave $20 billion USD on the table every year. Can you believe this? That’s a huge amount of cash! Don’t lose such golden opportunities. Set up your mobile pushes in the right way to target shoppers who leave their carts without making the purchase.
Incentivize them with a tempting discount or just remind them about their products. Offer them free shipping. It’s up to you how you can do this. The main thing is that pushes work nicely to fight cart abandonment.
Pack Your Push Notifications with Value
Here’s the thing. If you want pushes to work like a charm, think of the ways you can make them super valuable for your app users. Don’t send spam messages just to sell your stuff hard. Include some relevant details to make them more helpful for users.
Segment your audience and personalize your messages for each segment. Add some valuable content to your notifications. Inform your users about exclusive offers that are relevant to them.
Send Pushes at the Right Time and with the Right Frequency
Don’t overdo it. Set a reasonable cadence of messages that you are going to send to your users. Think carefully about the time that will be the best for them to open your messages. In most cases, you want to do some tests to identify the best times for sending pushes. However, it’s worth the effort.
Here you have it. Now, you are aware of the most efficient strategies to level up your mobile marketing and drive higher ROI with pushes. From boosting app engagement rates to fixing cart abandonment issues and increasing the LTV of your customers, pushes can be your secret weapon to drive better results for your app!