When Google Glass was first announced, it was met with a lot of excitement. Here was a revolutionary new product that had the potential to change the way we interact with the world forever. But unfortunately, Google Glass failed to live up to the hype and was ultimately discontinued. So what went wrong? In this blog post, we’ll take a look at some of the primary reasons why Google Glass failed.
Why Did Google Glass Fail?
· Google Glass Is Too Expensive
Even though Google Glass is still available in the market, it does not work as a smart headset. Many people were skeptical about using Glass and were unwilling to pay $1,500 for it. This means that Google Glass is likely to be more successful in the business sector rather than the consumer sector. People were also skeptical about the potential of smart glasses for entertainment purposes. This was the main reason why many consumers didn’t see any reason to buy Google Glass. Even though the price was significantly reduced, it did not help the company at all.
· Google Glass Requires Touch Interface
Google Glass has touch interfaces, and this was one reason why it failed. The touch interface was an interesting concept that nobody was ready for. While it might work beautifully in the future, right now, it’s just not feasible. There are many reasons why this concept failed. However, one of the major reasons was the reaction of the general population. Most people were not willing to accept touch interfaces in their smartphones.
· Google Glass Focuses on Augmented Reality
Another common reason why Google Glass failed is that it was primarily focused on augmented reality. This is a very interesting field, and it has huge potential. However, right now, it’s not ready for mass adoption. If Google Glass focuses on augmented reality, then it would be more successful. However, the company was not ready for this shift, so it failed to reach out to a wider audience.
· Google Glass Doesn’t Have a Clear Use Case Yet
Many consumers also were not sure about Google Glass’s use case. There were a lot of questions related to this matter, and nobody could provide a clear answer. Nobody knew the answer to those questions yet, so people had no reason to buy Google Glass. Google Glass does not have a clear use case as of now, which is another major reason why it failed.
·Google Glass Has a Poor User Interface
Google Glas’s user interface was also poor. The company did not execute the UI properly, and it led to a lot of issues. The navigation was not smooth, the navigation was very confusing, and it was just not good. Google Glass UI was also not easy to understand, and the navigation was very vague. This is not a good sign for any new product, and it’s one more reason why Google Glass failed.
· Google Glass Has No Brand Recognition
Another reason why Google Glass failed is that it did not have any recognizable brand recognition. The name Google was not enough to attract the general population. It’s not a one-time thing. That’s why it failed to reach any mainstream audience. Google Glass had a lot of potential, and it could have been a huge success. However, it failed because the name wasn’t good enough.
· Google glass overpromises and underdelivers
A very interesting and important reason why Google Glass failed is that it overpromised and underdelivered. It oversold the features of the product, and it promised that the product would be available in the market by the end of 2015. It promised a lot of new and innovative features in the product. However, it did not deliver all those promised features in the market. The company just underdelivered on the promised features, and that’s why it failed.
· Google glass has no clear use case yet
Google Glass has no clear use case yet. The company promised too many things, and it did not have a clear idea of where it wanted to go. The main problem with Google Glass is that it’s not clear what the product is all about. It’s not clear what the product is all about. Google Glass is not just a product. It’s much more than that. And it’s not clear what Google Glass is all about.
· Google Glass Overpromises and Underdelivers
Google Glass overpromises and underdelivers. The company did not deliver on the promised features, and it just underdelivered on the promised features. The navigation was not smooth, it was very confusing, and it was just not good. Google Glass is not good. And it’s just not good. Google Glass is not good. Google Glass is not good. And it’s just not good. This is one more reason why Google Glass failed.
How Google Glass Works?
- Google Glass is an augmented reality device that looks like a pair of eyeglasses. It can be used to search the internet, take photos and videos, translate languages, make phone calls, and more.
- Google Glass utilizes a tiny screen located in the upper right corner of the glasses. This display shows information such as text messages, emails, and directions. It is operated by voice commands, a touchpad on the side of the glasses, or through an app that can be downloaded to your smartphone.
- The device also has several sensors, including GPS, accelerometer, and gyroscope, which help it understand its environment as well as allow users to control it using gestures.
- Google Glass also includes a five-megapixel camera which can be used to take photos or videos, which are then stored in the device’s internal memory or on the cloud.
- Google Glass allows users to access the internet and share data with other devices through its connection to Bluetooth, Wi-Fi, and other wireless networks.
- The device runs on the Android operating system and is compatible with a range of apps that can be used to customize its features and functions.
- Google Glass also has an in-built microphone that allows users to make voice calls or access voice recognition services such as Google Now.
- Finally, the device offers hands-free access to Google services such as Maps, Gmail, and YouTube. It also allows users to interact with other internet-enabled devices like fitness trackers or smart home appliances.
Google Glass Hardware Specifications
- Display: Google Glass includes a high-resolution display that is the equivalent of a 25-inch HD screen from 8 feet away.
- Camera: Google Glass has the ability to take 5-megapixel photos and 720p video.
- Connectivity: Google Glass is WiFi-enabled, allowing for connection to the internet anywhere there is a wireless network.
- Battery Life: Google Glass has an estimated battery life of one full day with typical use or up to five hours when video recording or using the display intensively.
- Senors: Google Glass includes sensors such as an accelerometer, gyroscope, and magnetometer, which allow it to understand movement and orientation.
- Storage: Google Glass comes with 16GB of internal storage, which is enough to store hundreds of photos or several hours of video footage. Additionally, it supports cloud storage for even more space.
- Voice Commands: Google Glass is equipped with a powerful voice recognition system that allows users to make voice commands to control the device.
- Weight: Google Glass weighs a total of only 1.28 ounces (36g), making it light enough for comfortable extended wear.
- Price: The current price of the latest version of Google Glass is $1,500 USD.
- Bluetooth & NFC: Google Glass supports both Bluetooth and NFC (Near Field Communication), allowing it to be quickly connected to other devices.
Google Glass And Privacy Concerns
1. Google Glass and its potential to compromise privacy:
As the use of Google Glass becomes more widespread, many people are concerned about the implications it has on their right to privacy. The device is designed with a built-in camera and microphone, allowing users to take pictures or record audio whenever they want. This means that someone wearing Google Glass could potentially take photos or record audio without the knowledge of those around them.
2. The potential for misuse:
In addition to taking photos or recording audio, there is also the potential for people to misuse the device in other ways. For example, Google Glass has been used to access personal information such as bank accounts and passwords, allowing users to view sensitive data without the consent of the people whose information is being accessed.
3. Measures to protect privacy:
As concerns over privacy and Google Glass grow, many companies and institutions have taken steps to protect their customers and employees from potential misuse of the device. For example, some businesses have instituted “no-Glass” policies that prohibit the use of Google Glass inside their buildings. Additionally, some schools have banned the use of Google Glass in classrooms to protect student privacy.
4. Google’s response:
In response to privacy concerns, Google has taken steps to address the issue. For example, they have added a “no-Glass” icon that appears when the device is in use, allowing those around the user to be aware of its presence. Additionally, Google has implemented privacy policies that limit the collection and use of personal data
As it would turn out, Google Glass was just too ahead of its time and failed to find its place in the market. This was likely due to the fact that the wearable device struggled to find a clear niche that it could fill and market itself around. Unfortunately, due to the fact that the device was powered by a smartphone and offered fairly standard mobile hardware, it was also quite expensive for what it was. This likely made it less attractive to consumers who were looking for a basic mobile device.