According to Forbes India, the spent by a person on the internet is 6 hours and 53 minutes in one day on average. This is the reality, and we cannot ignore it. So instead, instead of ignoring it, we can consider this fact and leverage the opportunity of attracting more and more online visitors to our website from anywhere they are residing in the internet world.
Luring customers towards our online store is most needed in tough competition between online e-commerce website sellers. There are various essential actions to be done for a good amount of visitor traffic to your website, but each of them may not provide the intended result.
Therefore, here we have a list of necessities for almost any online store to follow for increasing the number of customers visiting your site and hence in a way to boost your sales.
So, take a load of these tips and implement them on time to increase sales and attract customers to your online store.
Build a Well-Designed Website
A well-designed, attractive, user-engaging, and pleasant-looking website is necessary whether you are selling an educational course or DIY products.
It may take many essential actions for a well-designed website, such as selecting an artistic website designer; skilful content writer; graphic designer; or even an excellent analytical tool for knowing who comes to your website, from where they are entering, whether it is from social media or emails sent; and other crucial actions.
So, ensure your website is decent looking, informative, easy to understand and comprehend, and with the best user experience, as it is said that the first impression is your last impression.
It is only possible to increase sales and attract customers if your website is secure and gives a warning message of insecurity. Because we all like security, and it is our second most need after basic needs, according to Maslow’s need hierarchy. In addition, being secured and safe online is needed because of the cyber-attacks and security threats in the current era.
Website security needs strong encryption to transfer the data between customers and the server through a web browser.
There is a protocol called SSL certificate/HTTPS that provides end-to-end encryption for your data and secures your transactions on the SSL-certified website.
There are varieties of SSL certificates available in the market based on price variations, the need of the website, etc. Once you purchase an SSL certificate, your website will have a secure lock symbol against the domain URL, and all the transactions will be done via HTTPS.
Use Social Media
Use social media to catch your customers the most. Social media nowadays is the most popular place for people to spend time joyfully and connect with the world. Hence, make sure that you market your products and services well on social media through paid advertisement, account posts, graphics, and informative videos or worth-sharing reels that sell your products. Assure that you -:
- Post regularly on social media to remain in touch with the public
- Post something relevant, designed with talent, and value adding to customers’ knowledge and life.
- Ad posting on well-known sites such as Facebook, Instagram, Pinterest, etc.
Deliver excellent customer service
Providing the best customer service when selling your products or services online is necessary. Excellent services help the customer feel well guided and attended to as if they are treated in the brick-mortar stores. Therefore, customer service like providing a Chatbot, return policy, or any other benefit will add to the satisfaction of the customers and will bring good results. As these services make the customers feel that you are confident enough of your products or services being sold.
Collect Customer Reviews
We all look for customer reviews when trying any new product or service for the first time, as we need approval from society and trust what other people in the community say. Therefore, in your e-commerce website, you should have a customer review section where people will share their opinions and experiences about the product and, in a way, be helpful to the online site visitors.
Furthermore, you can bring more positive reviews and comments by providing incentives to the customers, like discounts on their next purchase or some free products to encourage them to write positives about the product.
Offer Discounts And Deals
Discounts and deals encourage the customers to buy the product, and sometimes, even if they do not need it, they may purchase it with the influence of discounts or offers provided. For example, you can offer discounts for the ones who are trying out your product for the first time, provide free shipping for the products ordered or provide one on one free or any such other deal that attracts the customers to your site and forces them to think on it and buy out the product.
Try Email Marketing
As per research, email marketing is one of the most successful ways of marketing your products and services. You provide personalized emails to your customers targeting their needs and choices that will affect them and increase their chances of buying the product or service. Inform them about your products and services through emails or your new offers and deals with interesting and creative emails.
Make sure you do not go into the list of spam emails and only send emails daily. Instead, email them a few days a week or on alternate weeks. In addition, you can ask customers to fill out the form for receiving emails or subscribe to the email list.
Marketing Campaigns And promotions
Marketing campaigns and promotions are crucial for various business-related activities and must be attended to well. Your marketing campaign and upgrades will help uplift and boost your sales to another level. Marketing campaigns that are done promptly, aptly and strategically always gives the best results. Hence, come up with creative, motivating, and instigating marketing campaigns and promotions.
As you have seen, several tactics and strategies exist to increase sales and attract customers to your online store. However, it is optional to implement all. Undoubtedly, all these tactics are necessary for an organization to market them well, but again, only some might be possible to execute simultaneously. Therefore, implement the ones that are possible to bring the best results to your business—best wishes for future sales.