Modern technology has single-handedly revolutionized the way in which businesses are formed, launched, and managed. Sometimes, online businesses are the most affordable and even the most profitable, as there are many avenues to pursue when starting a fledgling business.
When using this technological power for the good and focusing your time, energy, and efforts on growing your non-profit online, the following tips should help you on your way admirably and ethically.
Utilize Online Storytelling Tools
The most important component of increasing awareness of your cause and ultimately, fulfilling your goal of raising money for a worthy charity is to ensure that your core story, in other words, the reason for your non-profit’s existence in the first place, has a powerful impact.
Stories are incredibly emotive, easy to share both through online methods and by word of mouth, and they appeal to the feelings of the reader or listener, so work hard to craft your vision and non-profit’s ethos into a communicable and impactful “call to arms” for donations.
Email marketing, virtually since e-mail as a daily form of communication was first introduced, is an incredibly powerful tool when building momentum for a non-profit and as such, you should take the time to improve how you approach this medium.
Ensure that your website is entirely mobile-friendly and that it’s as easy to donate through the internet on the mobile app as on a desktop, with a simple and clear link to a donation form. Make sure that links to social media platforms are included on the landing page and that emails informing readers on the progress of your non-profit and indeed, any news or upcoming events are sent at least once a month.
Additionally, ensure that the subject line of each email is short and eye-catching, that emails are as personalized and emotive as possible, and that an empathetic welcome email is designed for new supporters.
Go Big on Video Content
If digital marketing is the most effective and indeed, the most affordable advertising strategy of them all, then video content is certainly the most popular, and as such, your non-profit should be utilizing video marketing to educate, entertain, and enlighten.
Key tips for improving your video marketing campaigns whilst still adhering to the 501c3 non-profit guidelines include, amongst a host of other things, the following:
- The first few seconds of the video are the most important
- Live videos are great for boosting engagement
- Ensure your CTA (Call to Action) is identifiable and crystal clear
- Promote numerous inbound links through embedding
Connect on Social Media
Finally, the power of social media platforms simply cannot be denied, and as such, Facebook, Instagram, Twitter, and TikTok are all influential tools to connect with existing and potential supporters alike.
Perhaps the greatest advantage of using social media to raise awareness of your non-profit is that you’re able to foster a community of supporters who can connect and encourage each other. Sharing the impact of the work your non-profit does and the positive changes it has helped to bring to the forefront will inspire others to support your campaign.