Over the years, business strategies have undergone significant evolution. This transformation has been facilitated by the swift integration of various technological tools, automating tasks, and simplifying business processes. Mobile technology is leading this trend. Smartphones are now an integral part of business communication. It’s simple, why look for other tools for interaction if you already have a multifunctional phone that can cover almost any business need? Let’s take a closer look at the business impact from the mobile technology perspective.
How Have Smartphones Changed Business Communication?
#1 Better customer experience
Having the capability to contact employees anytime greatly enhances customer service. Customers can trust that they will reach their designated contact on the first attempt when they call. If employees, like call center agents, need guidance or information from experts to address a customer’s call, they can swiftly and effortlessly locate the appropriate individual. This empowers employees to address inquiries promptly and effectively, thereby enhancing customer satisfaction.
#2 Alignment
Achieving desired business objectives and securing a market share requires aligning every staff member to the task at hand. Leaders can utilize a mobile communication tool to unite their workforce. This includes aligning the values that leaders set, and aligning the company culture and goals. If every link in the company is aligned, it will be easier for the organization to achieve its goals. Company policies will be followed. Mobile communications offer coverage of the listed tasks. All employees receive timely and agreed-upon tasks, and feedback is also provided. Another benefit is strengthening team relationships.
#3 Organization
Mobile communication has the potential to enhance organizational efficiency through its secure file-sharing capabilities, document collaboration, and various apps and software that enable employees to access company information anytime. Additionally, there are other options available, such as customer and sales tracking features, as well as project management capabilities that efficiently organize tasks and assign them to individuals.
Smart companies view smartphones as hubs of communication and interaction. With their help, you can manage documentation. A popular work format now is the paperless office, which involves abandoning paper documentation in favor of digital copies. Online fax helps a lot with this. If you install a fax document from an iPhone, you can completely abandon the fax machine. The fax app can replace a landline fax in everything: sending, and receiving documents, the same level of security, and maintaining correct formatting. Moreover, the application offers password protection, convenient management, editing capabilities, etc.
#4 SEO and Marketing
Businesses have embraced the use of beacons in their day-to-day operations, enabling personalized mobile access to information on products and offers. These efficient marketing strategies empower them to track consumer journeys and boost leads and sales.
To remain competitive, companies must leverage the opportunities provided by mobile technology for selling, advertising, and enhancing communication strategies. With the help of technology, businesses can monitor trends and improve productivity.
#5 Productivity
Any business is constantly seeking ways to improve productivity and revenue. Modern smartphones play a significant role in enhancing these aspects of business operations due to their low-maintenance characteristics. They are accessible, and affordable, and offer a wide range of mobile plan options, providing businesses with greater freedom to improve in this area.
#6 Increasing employee engagement
Before the pandemic, it was generally accepted that the level of employee engagement was significantly higher in those companies that work in the office. However, in recent years the level of engagement has been growing and is now 38%, its highest level in two decades.
This upward trend in employee engagement stems from the necessity for companies to adjust and enable remote work in compliance with social distancing measures. Embracing the right mobile communication solution empowers businesses to navigate this new normal and foster stronger employee engagement.
Distinguished from earlier alternatives, modern mobile communication tools offer leaders comprehensive analytics to assess workforce well-being, identify managerial weaknesses, and make data-driven decisions.
#7 Financial management
Businesses strive to enhance and optimize the management, regulation, and security of their finances. This involves gathering and consolidating financial reports, income, expenses, and overall financial resources like money and stock. Tracking these elements can be challenging in certain situations, leading to downtime and revenue loss. Mobile phones, with their compact and highly functional design, address this issue by facilitating prompt data exchange and consolidation.
#8 Sales support
Sales representatives can enhance the sales process by utilizing comparable mobile phone features. Before a meeting, they can download customer records to access current sales, inquiries, or issues. Following the meeting, they can promptly send new orders, sales reports, or support requests via email to expedite customer response.
Conclusion
Mobile technology has penetrated society so deeply that business owners should not perceive it as an opportunity but as a necessity. Smartphones perform their main function 100% – information exchange. For a business that strives to make informed decisions based on data, a constant flow of data is essential.
