Being a sales professional can be challenging, especially when managing your territory. As a sales manager, you know how important it is to monitor your sales data, optimize your routes, and effectively plan your customer visits. However, these tasks can be time-consuming, complex, and overwhelming, especially if you don’t have the right tools to help you.
Fortunately, many sales mapping software tools are on the market to help you manage your business’ territory more efficiently. Here are three worth considering.
First on the list is Maptive. Maptive is a web-based territory mapping software that offers a variety of benefits to sales teams. One of the tool’s most highly regarded benefits is its user-friendly interface, which allows users to visualize and analyze their sales data efficiently. Another is the territory management feature enables sales teams to understand sales performance in each territory and identify new sales opportunities. Many users comment on this feature in tandem with the route optimization feature, which helps sales professionals plan their visits more efficiently.
When it comes to implementation and onboarding, many users also share that the company provides excellent customer support through email, phone, and live chat. The support team is knowledgeable and responsive, ensuring that users promptly receive the help they need.
Unfortunately, Maptive has some limitations that may impact some sales teams. The main one being its limited integration with customer relationship management (CRM) systems.
Mapline is a second solution that provides businesses with visual analysis and location plotting capabilities. One of the benefits of using Mapline is that it simplifies data, making it easier for businesses to gain insights within minutes. Other benefits of this tool are its mapping and location plotting capabilities, which allow businesses to visualize their data on a map and gain insights quickly and easily. Additionally, the software offers a range of advanced analytics tools, including heat mapping and cluster analysis, which can help businesses to identify patterns and trends in their data.
Despite its many benefits, Mapline does have some drawbacks. One of the main ones is that Mapline can be quite complex to use, especially for users unfamiliar with mapping software. Complexity then becomes a major barrier for businesses without the resources or expertise to learn it.
3. Badger Maps
The final tool on the list is Badger Maps. Badger Maps is a comprehensive solution for field sales management that combines planning, routing, and scheduling features into a single integrated application. The cloud-based platform includes Android and iOS mobile apps, making it easy for users to access the service while on the go.
Using Badger Maps’ map-based interface, sales representatives can manage customer relationships in their territory with the help of several filters. The platform also assists with lead generation by displaying prospective clients on the filtered map. Users can select prospects based on industry, overlay them with current customers, and explore new leads for their business. Badger Maps enables users to schedule and optimize sales routes with recommended driving directions and real-time traffic updates. For maximum benefit, many companies integrate the platform with a CRM platform to track check-ins and changes with clients in the field.
Unfortunately, online reviews suggest that the tool isn’t perfect either. One of the major drawbacks of Badger Maps is its limited customization options. While users can customize their maps to some extent, many reviews agree there is not enough flexibility to meet the needs of some sales teams. Another drawback of Badger Maps is its price point. Compared to other sales mapping software on the market, Badger Maps can be relatively expensive, which may make it unaffordable for some small businesses.
In conclusion, sales mapping software tools such as Maptive, Mapline and Badger Maps have become essential to sales territory management. By visualizing and analyzing sales data in a geographic context, these tools enable sales teams to optimize their routes, manage their territories, and plan their sales activities more effectively.