Keeping tabs on your competitors cannot be left to chance. It is a sure-shot way of knowing how you measure up as also keeping track of any new developments in the market. Keeping tabs on the competition is also important from a business intelligence perspective, enabling you to know how you and your competitors stack up from an investor standpoint and how best to position yourself moving forward. There are several ways by which you can monitor what your competitors are doing. You can do so by subscribing to their press releases, keeping tabs on them on social media, monitoring online review websites like Yelp, or following them on Amazon. This last one might appear trivial at first glance but is actually quite effective – especially if you have multiple competitors selling similar products with varying degrees of visibility. Here’s how you can follow someone on Amazon:
How To Follow Someone On Amazon
Follow them on Amazon
This is the most straightforward way of following someone on Amazon. All you need to do is log into your Amazon account and follow that particular person’s product page. This will be done automatically, so you do not have to worry about manually following them. The benefit of this method is that you can keep tabs on a person’s new products as soon as they are released. You can also see what other customers are saying about the products – whether good or bad – and then use this feedback to make your own purchasing decisions. This method also enables you to keep track of a person’s sales history, which will give you an idea of how well he or she is doing in the market. It is recommended that instead of following just one person, it would be better if you follow a few people at a time so as to get an overall idea of their sales performance and also their brand popularity.
Subscribe to their press releases
Another effective way of keeping tabs on your competitors involves subscribing to their press releases so as to receive notifications whenever they release new products or announce any new developments in the marketing world. You can do this by going onto their website and signing up for email alerts with them (you can opt out easily if you don’t want such emails). Once subscribed, all you have to do is check out what they have announced and take note of any changes in their marketing tactics that might impact your own marketing strategies.
Keep tabs on social media
Social media is a great platform for monitoring your competitors’ activities as well as keeping up with the goings-on in the business world. There are a number of social media platforms that you can use to monitor your competitors’ activities, such as Twitter, Facebook, and Instagram. You can also use these platforms to follow their updates on what they are doing, what kind of products they are selling, and how they are doing it. This is an effective way of staying updated with your competitors’ latest news and developments so that you can keep track of their marketing efforts and be ready to take advantage of them if necessary.
Monitor review sites like Yelp or Google+ Local
Another way of keeping tabs on your competitors involves monitoring review websites like Yelp or Google+. If you have a brick-and-mortar store, it would be wise to monitor the reviews that customers leave about their experience in your store so that you can take action if needed (for example by offering them freebies). What this means is that if someone leaves a negative review about you on one of these review sites, it would be wise for you to keep an eye on his or her profile so as not to miss out on any potential customers who might be looking for places to buy from. These review sites also enable you to see which other businesses are doing better than yours – whether online or offline – which can help you know how to improve your business.
Monitor the buzz around your competitors’ product
If you have a product that is similar or even identical to the one that your competitors sell, then you need to keep tabs on the buzz around their product so as to see which businesses are doing better than yours in terms of sales, and a number of reviews, etc. Similarly, if you have a product that is different from the one that your competitors sell, then it would be wise for you to monitor the buzz surrounding their products so as not to miss out on any opportunities that may come your way in this regard.
Keep tabs on social media users who mention them or talk about them online
Another way of knowing what your competitors are up to involves monitoring social media users who mention them online or talk about them online. You can do this by checking out what they post online and seeing whether they mention you or not (if they do, then take note). You can also check out what people are saying about them online and see how they compare with those who say good things about you (if they are not doing very well, then it is time for action). By following these people on social media platforms like Facebook and Twitter and keeping tabs on their activities on other relevant sites like Instagram and Pinterest, you will be able to find ways of improving your business as well as making it more competitive against other businesses in the market.
How To Track Your Competitors On Amazon
Look for reviews on the Amazon website
You can find reviews on the Amazon website by looking up your competitors’ products and seeing what people are saying about them. You can also write some of your own reviews if you want to help other people decide which product they should buy. It is advisable to do this even if you do not want to purchase the product yourself, as it will help you understand what others think about the product. You can also utilize this feature to see how well different products compare with each other and see which one is better than another.
Find out which other customers have bought it on Amazon
You can look out for a competitor’s products by searching for them on Amazon and see whether or not they have a number of positive or negative reviews attached to them. If they do, then you can proceed to look out for these customers’ details so that you know what kind of people have bought the product from them – whether it is someone who has been happy with the quality of their product, or whether they were not satisfied with their purchase altogether (and why). This information will enable you to make a decision as to whether or not you should go ahead and purchase this particular item, as well as determine what kind of people are buying it from your competitors (whether they are satisfied with their purchase or not).
Look out for customer feedback on e-commerce websites like Trustpilot and Better Business Bureau (if they have a negative rating)
You can look out for customer feedback on e-commerce sites like Trustpilot and Better Business Bureau (if they have a negative rating) to see whether or not there are any issues that customers had with the products that your competitors are selling. You should also make sure that you check out the company’s reputation and make sure that you understand what kind of people are placing orders on their website, as well as how well they have been satisfied with the quality of their product. This is important because it will help you know if you should purchase from them or not.
Look at the number of sales that your competitors are getting on Amazon
You can find out the number of sales that your competitors are getting by looking out for their products on Amazon and seeing how many reviews they have received (both positive and negative). You can also check whether or not they have been able to increase the number of sales by utilizing social media platforms like Facebook, Twitter, and Pinterest in order to get more people to buy their products – especially those who might not be able to afford them otherwise. If they do manage to increase this number, then there is a chance that you will be able to increase your sales as well – which means that it is highly possible for you to make a profit from them in some way. However, if you do not see any change in their sales numbers at all, then it means that it might be time for you to think about taking a step back and reassess how you can improve your strategy.
Compare the prices between your competitors and yourself
You can compare the prices between your competitors and yourself in order to see whether or not they are selling their products at a lower price than you – which means that it might be time for you to take action and increase the number of sales that you are getting for your products. You should also compare their products with yours, in order to determine whether or not you have better quality items, as well as find out whether or not they have better customer service. You should also look at the number of reviews that they have received on Amazon, as well as social media platforms like Facebook and Twitter, in order to see if there are any issues with their products that customers might not like. If this is the case, then it may be a good idea for you to purchase from them instead of your competitors. However, if their reviews are generally positive then it might be time for you to purchase from them instead of your competitors (especially if they do not have any negative feedback).
Check out what kind of people are buying these products on social media platforms like Facebook and Twitter
You can check out what kind of people are buying these products on social media platforms like Facebook and Twitter in order to see whether or not there is a demand for these particular items on social media sites (especially those who do not have access to credit cards). You can then see whether or not you can increase the number of sales that you are getting for these products. If there is a demand for these products, then it might be a good idea for you to start selling them on social media platforms like Facebook and Twitter as well.
Conclusion
Keep in mind that the only way you can truly gain a competitive edge is by keeping tabs on your competitors. This will enable you to not only respond to their moves but also take advantage of any opportunities that may come your way. This is why tracking your competitors is so important from both a strategic and tactical standpoint. From a strategic standpoint, it will help you not only keep tabs on what your competitors are doing, but will also allow you to gain insight into their strengths and weaknesses based on the data they are generating. From a tactical standpoint, it will enable you to stay ahead of the competition by responding to their moves before they even have a chance to act.
