It may sometimes happen that you realize your website is not showing up on Google even after having done everything needed. Well, when the URL is not on Google, there certainly should be reasons for that and each webmaster has experienced this at least once in professional life for sure. When the URL is not available to Google, then either you have not completed some necessary steps or a penalty has been applied to your website. There might be reasons when simply some technical issue occurs, so your website is not reachable. This article will explain in detail why URL is not available on Google or what you can do to prevent and fix this.
Why Is The URL Not On Google?
Before investigating the reasons why a blog or website is not showing up on Google, it is necessary to explore how search engines recognize new websites and web pages. Also, it is crucial to look into the reasons why already published content might disappear.
First of all, Google finds and analyzes newly submitted content once you create and publish a website. This process is called indexing which serves to get websites listed on Google or any other search engine. Another way for Google to discover new content to be published is when you build cheap backlinks to your website from other online sources.
In fact, it might take several hours to several days for Google to index your entire website or some new web pages. During this process, a web page URL would not be available to Google even though older pages are available. There is nothing to worry about yet at this moment, though you should start resolving this issue if the problem persists.
Reasons Why Website Not Showing Up On Google Search
It might also happen that the URL is not yet Google searchable even after some time passed after the article’s publication. Below are provided the most common reasons for the website not appearing on Google.
Indexing
As it was mentioned above, it takes some time for Google to look through your website right after it was submitted. Thus, if your website is not showing up on Google search yet, it might still be in the analysis phase.
Google’s disapproval
Another cause the website is not showing up on Google is when basic needs were not met. It means that Google considers your website not trustworthy enough to show it on search engine results lists. Such a decision might be related to various factors starting from the quality of content to the backlinking strategy.
Penalty
It might sometimes happen that the already existing website performing well just disappears from Google at some random moment. The most common reason for that is when you have non-credible associated backlinks. Find more information online about how to properly do link building and select only the best platforms for backlinks.
Google has several AI-powered bots that analyze the content of the analyzed website, In case it does not correspond to the Google requirements (for instance, violent or non-tolerant content), then it will not probably pass the verification.
Technical issues
Distributed platforms and servers where most websites are allocated ensure the maximum possible uptime. However, it might happen that the host goes down so that all the contents are no longer available via the web. As a rule, providers think of the replication strategy for making your website accessible even when the principal host goes down. Anyway, you might also consider the technical issue as one of the reasons that make website URL not accessible.
How To Get A Website Listed On Google?
To prevent instances when the website is not visible on Google, you should do everything correctly to submit it. Also, consider the tools mentioned at seventech.org that would be useful for improving the position of your website on Google.
Prepare a sitemap of the website
This is a basic thing that each website should develop and maintain over time. This file basically contains the map of your website which helps Google to understand its structure in detail. The sitemap file is submitted not only when you create the website from scratch but also when you add new web pages.
Submit a sitemap
After having created a sitemap, you should send it to Google by using a dedicated tool. Its name is Google Search Console which is easy and free to use for any website. It serves for providing the necessary information about your website, including the indexing status, any crawling errors, and pieces of advice on how to optimize your website.
Observe the website performance
Even when your website is performing well and the traffic shows constant positive growth, you should keep an eye on the website’s performance. For instance, Google Search Console shows warnings about any potential threats to your website such as penalties or any suspicious activity. Also, Google Analytics and other SEO tools depict the performance of your website allowing you to define whether it shows the expected results.
